PennWell Corporation ONLINE PRIVACY POLICY
(Last updated Sept 4, 2003)
Your privacy on the Internet is important to us at PennWell
Corporation ("PennWell"). PennWell is committed to tailoring
content to match our user's individual needs, but we also recognize the
importance of protecting the personally identifiable information we may
collect about you, our users. PennWell has developed this privacy
policy in an attempt to balance our legitimate business interests in
collecting and using information with your reasonable expectations of
privacy for your personal information provided to us while visiting any
of our web sites. Please review the entire policy and feel free
to contact us at webmaster
if you have any questions. This policy may change from time to
time so please check back periodically so you are familiar with our
current privacy policy.
PennWell's Collection of User Information
PennWell collects user information in various ways: personal
information (e.g. name, e-mail address, mailing address, industry,
occupation) that you supply when registering for, subscribing to,
bidding on, or purchasing services or products through our web sites
("personally identifying information"), information that you provide
regarding your interests, and activity and preference tracking
information from our use of "cookies" and other aggregate activity
logging. PennWell does not collect personally identifying
information from our users other than what is supplied to us on a
voluntary basis.
A cookie is a small amount of data that is sent to your browser
from a web server and is stored on your computer's hard drive.
Cookies allow you to enter your password less frequently during an
online session and assist us in providing information to you that is
targeted to your interests. We may use a separate cookie to track
each site's aggregated page views, which tells us which features are
most interesting to our visitors. You also may be served cookies
from our advertisers while visiting our sites. We do not control
or have access to any information they may collect. Our cookies
do not store personally identifying information about you. Since
cookies are now used as industry standard, most web browsers
automatically accept cookies, but you can usually change your browser
to decline cookies. If you choose to decline cookies, you may not
be able to access certain features on our sites.
Our web sites log IP addresses and browser types (primarily for
systems administration purposes), but we do not match IP addresses to
any personally identifiable information. This means that your
session will be tracked, but you can remain anonymous in the public
areas of our sites. You can browse those areas of our sites
without entering any personal information and therefore remain
anonymous during your visit. However, we hope that all of our
users will register with us so that you can utilize all of the product
and service offerings available at our sites and so we can learn more
about our valuable customers and keep you updated.
PennWell's web sites may contain links to other web sites. We
encourage you to visit those web sites to learn more about their online
privacy as they may differ from this privacy policy. PennWell does not
control the privacy policies of our advertisers, sponsors, or other
sites to which we may provide hyperlinks.
Use of Personal Information Collected
Personally identifying information that we collect may be added
to our databases and used for future communications regarding site
updates, new products and services, upcoming events, and status of
orders placed online. The data that we collect from cookies and
browser identification provides demographic data about our audience in
the aggregate that we use to improve our service and tailor our
offerings. Personal data may also be used for editorial purposes,
for marketing and promotional purposes, for a statistical analysis of
users' behavior, for product development, for content improvement, to
inform advertisers as to how many visitors have seen or clicked on
their advertisements, or to customize the content and layout of our
sites.
Sharing of Information with Third Parties
PennWell may provide personally identifiable information,
voluntarily provided by visitors, to third parties who provide products
and services that PennWell believes our visitors may be interested in
purchasing, obtaining, or learning more about. Many visitors and
subscribers find this a valuable and time-saving service. Unless
you provide an "opt-out" notice, we may (and you authorize us to)
provide your personally identifying information as part of our visitor
and subscriber lists for each such third party to use, if we believe
our subscribers would be interested in receiving an e-mail or other
written correspondence from any such third party. Regardless of
any opt-out notice, we will provide your personally identifiable
information to third parties if we believe in good faith that the law
requires us to do so or if it is necessary to protect the rights or
property of PennWell or our users.
We share with our advertisers the data that we collect from
cookies and other browser technology or IP addresses to help them
better understand our audience and to monitor the reach of their
advertising.
User's Right to Opt-Out
In the event that you do not wish your personally identifying
information to be used by third parties to send you information about
products and services, you may opt-out of this service by checking the
"opt-out" box wherever provided. In addition to such options made
available to you when we collect your personally identifying
information, you may opt-out of this service at any time by mailing us
a letter or sending us an e-mail at the address below, specifying that
you have elected to opt-out of any third party mailings. Include
your full name, address, and e-mail address with your notice to:
PennWell, Privacy Manager, 1421 S. Sheridan Road, Tulsa, OK 74112 or privacy@pennwell.com.
We will update your records as promptly as practical; however, you may
receive third-party communications while we process your request.
Updating Personal Information
If you would like to correct and/or update your personally
identifying information or other information that you have supplied,
please contact our webmaster.
Once we have updated your information, we will send a return e-mail
indicating that the requested changes have been made.
Security Features
PennWell has implemented a number of security features to
prevent the unauthorized release of or access to personally identifying
information, such as firewalls and secure servers. The secure
server encrypts all information you input before it is sent to
us. Please be advised, however, that while we have endeavored to
create a secure and reliable site for our users, perfect security is
not yet available on the Internet and the confidentiality of any
communication or material transmitted to or from us via our sites or
e-mail cannot be 100% guaranteed. Accordingly, we are not
responsible for the security of information transmitted via the
Internet. Once we receive your transmission, we make our best
effort to ensure its security on our system. Only authorized
personnel have access to any stored personally identifying information
which PennWell may collect from its users.
Children's Privacy
It is important to us that we do our part to protect the privacy
of children. For this reason, we do not intentionally collect or
maintain information through our web sites from those we actually know
are under 13, and no part of our web site is designed to target or
attract anyone under 13.
|